However, resist the urge to set goals that are too easy. Accomplishing a goal that you didn't have to work hard for can be anticlimactic at best, and can also make you fear setting future goals that carry a risk of non-achievement. By setting realistic yet challenging goals, you hit the balance you need. These are the types of goals that require you to "raise the bar" and they bring the greatest personal satisfaction.
^ Creek, Jennifer; Lougher, Lesley (2008). "Goal setting". Occupational therapy and mental health (4th ed.). Edinburgh; New York: Churchill Livingstone Elsevier. pp. 111–113 (112). ISBN 9780443100277. OCLC 191890638. Client goals are usually set on two or three levels. Long-term goals are the overall goals of the intervention, the reasons why the client is being offered help and the expected outcome of intervention... Intermediate goals may be clusters of skills to be developed, attitudes to be changed or barriers to be overcome on the way to achieving the main goals... Short-term goals are the small steps on the way to achieving major goals.
Achieving complex and difficult goals requires focus, long-term diligence and effort (see Goal pursuit). Success in any field requires forgoing excuses and justifications for poor performance or lack of adequate planning; in short, success requires emotional maturity. The measure of belief that people have in their ability to achieve a personal goal also affects that achievement.

First of all you have to analyze your situation, starting with the number of your employees and ending with how your clients are treated and how they respond to your services/products. If you want to attract more clients you have to pay attention to the products/services that you offer, the web page should be client-friendly, but also don't forget to promote your business. It all depends on where you see possible improvements in your company.
Goal setting is much more than simply saying you want something to happen. Unless you clearly define exactly what you want and understand why you want it the first place, your odds of success are considerably reduced. By following the Five Golden Rules of Goal Setting you can set goals with confidence and enjoy the satisfaction that comes along with knowing you achieved what you set out to do.
Sharlyn Lauby is the HR Bartender, whose blog is a friendly place to discuss workplace issues. HR Bartender has been recognized as one of the Top 5 Blogs Read by HR professionals by the Society for Human Resource Management (SHRM). When she's not tending bar, Sharlyn is president of ITM Group, Inc., which specializes in training solutions to help clients retain and engage talent. For the Saba blog, Sharlyn writes about HR trends and best practices that impact employee engagement and performance. She is the author of "Manager Onboarding: 5 Steps for Setting New Leaders Up for Success" and "The Recruiter's Handbook: A Complete Guide for Sourcing, Selecting, and Engaging the Best Talent", which are available on Amazon. Her personal goal in life is to find the best cheeseburger on the planet.
You can attain most any goal you set when you plan your steps wisely and establish a time frame that allows you to carry out those steps. Goals that may have seemed far away and out of reach eventually move closer and become attainable, not because your goals shrink, but because you grow and expand to match them. When you list your goals you build your self-image. You see yourself as worthy of these goals, and develop the traits and personality that allow you to possess them.

Tahoe seemed like the perfect place to achieve that goal. — Alissa Walker, Curbed, "Getting around the Bay Area with Chanell Fletcher," 21 Dec. 2018 Since that’s the point of the cause, and since that goal is best served by staying vague, vagueness will likely continue to be the order of the day. — Matthew Yglesias, Vox, "The $21 trillion Pentagon accounting error that can’t pay for Medicare-for-all, explained," 3 Dec. 2018 But a report published by the National Highway Traffic Safety Administration gives a grim prognosis about reaching that goal. — Avery Thompson, Popular Mechanics, "The Trump Administration Forecasts 7 Degrees Fahrenheit of Global Warming by 2100," 28 Sep. 2018 The goal by year’s end is develop new rules setting noise standards for the test aircraft, and new standards for operational airliners in 2020. — Joe Pappalardo, Popular Mechanics, "Supersonic Airliners Are About to Take Off. Again.," 7 Jan. 2019 Although the police force hit a minor snag in October when one of the cameras caught on fire, the stated goal has been to provide one camera for every officer by the end of 2019. — Shannon Liao, The Verge, "New York City cops will fly a drone over the New Year’s Eve celebration at Times Square," 30 Dec. 2018 The goal here is to identify the places where mortar is sufficiently damaged and/or missing, and mix new mortar to replace it. — Kevin Dupzyk, Popular Mechanics, "So You Want To Fix Your Chimney," 21 Dec. 2018 Our goal is to continue to foster a powerful community and sisterhood of likeminded women who are passionate, driven and kind. — Minna Shim, Harper's BAZAAR, "It Brand Dannijo and the Return of the Scrunchie," 20 Dec. 2018 The goal is to deliver comprehensive care that helps to ease a person’s life in a multitude of ways. — Korin Miller, SELF, "6 Different End-of-Life Care Options to Know if You or a Loved One Is Sick," 18 Dec. 2018
The hard choices — what we most fear doing, asking, saying — are very often exactly what we need to do. How can we overcome self-paralysis and take action? Tim Ferriss encourages us to fully envision and write down our fears in detail, in a simple but powerful exercise he calls "fear-setting." Learn more about how this practice can help you thrive in high-stress environments and separate what you can control from what you cannot.

The physical act of writing down a goal makes it real and tangible. You have no excuse for forgetting about it. As you write, use the word "will" instead of "would like to" or "might." For example, "I will reduce my operating expenses by 10 percent this year," not "I would like to reduce my operating expenses by 10 percent this year." The first goal statement has power and you can "see" yourself reducing expenses, the second lacks passion and gives you an excuse if you get sidetracked.

A positive relationship between goals and performance depends on several factors. First, the goal must be considered important and the individual must be committed. Participative goal setting can help increase performance, but participation itself does not directly improve performance.[3] Self-efficacy also enhances goal commitment.[5] For goals to be effective, people need feedback that details their progress in relation to their goal.[3]