Before an individual can set out to achieve a goal, they must first decide on what their desired end-state will be. Peter Gollwitzer's mindset theory of action phases proposes that there are two phases in which an individual must go through if they wish to achieve a goal. For the first phase, the individual will mentally select their goal by specifying the criteria and deciding on which goal they will set based on their commitment to seeing it through. The second phase is the planning phase, in which that individual will decide which set of behaviors are at their disposal and will allow them to best reach their desired end-state or goal.:342–348
Goal setting is much more than simply saying you want something to happen. Unless you clearly define exactly what you want and understand why you want it the first place, your odds of success are considerably reduced. By following the Five Golden Rules of Goal Setting you can set goals with confidence and enjoy the satisfaction that comes along with knowing you achieved what you set out to do.
An action plan is the road map you can follow that will get you to your goal. This will help ensure you don’t miss any important steps. Think of this as creating mini-goals, breaking bigger objectives into smaller steps, until you have “bite-sized” chunks. By doing this, your goal will seem less daunting and more attainable. Be specific about what you want to achieve each step of the way.
First of all you have to analyze your situation, starting with the number of your employees and ending with how your clients are treated and how they respond to your services/products. If you want to attract more clients you have to pay attention to the products/services that you offer, the web page should be client-friendly, but also don't forget to promote your business. It all depends on where you see possible improvements in your company.
Goal-setting theory was formulated based on empirical research and has been called one of the most important theories in organizational psychology. Edwin A. Locke and Gary P. Latham, the fathers of goal-setting theory, provided a comprehensive review of the core findings of the theory in 2002. In summary, Locke and Latham found that specific, difficult goals lead to higher performance than either easy goals or instructions to "do your best", as long as feedback about progress is provided, the person is committed to the goal, and the person has the ability and knowledge to perform the task.