First of all you have to analyze your situation, starting with the number of your employees and ending with how your clients are treated and how they respond to your services/products. If you want to attract more clients you have to pay attention to the products/services that you offer, the web page should be client-friendly, but also don't forget to promote your business. It all depends on where you see possible improvements in your company.
Goal-setting theory was formulated based on empirical research and has been called one of the most important theories in organizational psychology. Edwin A. Locke and Gary P. Latham, the fathers of goal-setting theory, provided a comprehensive review of the core findings of the theory in 2002. In summary, Locke and Latham found that specific, difficult goals lead to higher performance than either easy goals or instructions to "do your best", as long as feedback about progress is provided, the person is committed to the goal, and the person has the ability and knowledge to perform the task.