Goals that are pursued to fulfill intrinsic values or to support an individual's self-concept are called self-concordant goals. Self-concordant goals fulfill basic needs and align with what psychoanalyst Donald Winnicott called an individual's "True Self". Because these goals have personal meaning to an individual and reflect an individual's self-identity, self-concordant goals are more likely to receive sustained effort over time. In contrast, goals that do not reflect an individual's internal drive and are pursued due to external factors (e.g. social pressures) emerge from a non-integrated region of a person and are therefore more likely to be abandoned when obstacles occur.[18]

To accomplish your goals, however, you need to know how to set them. You can't simply say, "I want" and expect it to happen. Goal setting is a process that starts with careful consideration of what you want to achieve, and ends with a lot of hard work to actually do it. In between, there are some very well-defined steps that transcend the specifics of each goal. Knowing these steps will allow you to formulate goals that you can accomplish.

Business goals, of course, are an inherent part of business planning. The Business Planning Makeover will show you how to create a business action plan that will provide your small business direction for the coming year - or longer. When you've completed it, you will have a vision statement, a mission statement and specific business goals that enable you to put your business planning into action.
Remember that change is part of life, and that means you need to be flexible. You may require an alternative plan if things aren’t adding up the way they should. Don’t become so focused on your goals that you forget what your larger vision is. Is it time to make some sweeping changes and alter your course? If so, better to do it sooner rather than later.

Remember, goal setting is an ongoing activity, not just a means to an end. Build in reminders to keep yourself on track, and make regular time-slots available to review your goals. Your end destination may remain quite similar over the long term, but the action plan you set for yourself along the way can change significantly. Make sure the relevance, value, and necessity remain high.


Even if it’s just five cents, make sure you bend down and pick up the money! You’ll show the Universe that you are open to collecting abundance. When you feel like you’d be embarrassed or self-conscious about doing this, I want you to reframe it so that you are looking after the money. You are a conscious custodian of cash making sure that money feels loved. This generates the energy of appreciation.
2. Don’t get too caught up in ‘big’ things. A lot of the time when we think about goals, we think they need to be really big – and this can be overwhelming. Change how you think about goals. A goal can be anything you want to do or achieve – big, small or completely random, such as learning how to tell a great story at a party, or taking part in a fun-run dressed as a stormtrooper.
This is along the same lines as paying it forward or committing random acts of kindness. However, being of service to others ensures you are truly getting out of your own way and providing value in the lives of others. The energy you generate when you are being of service to others has powerful momentum to make you feel really alive, vibrant and on purpose.
A positive relationship between goals and performance depends on several factors. First, the goal must be considered important and the individual must be committed. Participative goal setting can help increase performance, but participation itself does not directly improve performance.[3] Self-efficacy also enhances goal commitment.[5] For goals to be effective, people need feedback that details their progress in relation to their goal.[3]
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